Pricing

We’re paid when you grow. Not before.

Zero retainer. 15% of ad spend. 10% of the growth we create. No monthly fee. No hidden minimums. No 12-month lock-in. The compensation model D2C should have had ten years ago — almost no agency will offer it because they can’t defend the outcomes. We can.

The Performance Engine

One tier. Aligned by design.

Every D2C brand that qualifies gets the same commercial engagement. No small-print exceptions. No enterprise carve-outs. If we take you on, we’ve committed to growing your business — and we’re paid accordingly.

PERFORMANCE ENGINE

Zero retainer + 15% + 10%

Managed Google, Meta, and omni-channel ads. Senior strategist on your account from day one. Powered by AdellaInsight running nightly.

  • Zero monthly retainer. Not $500. Not $1. Zero.
  • 15% of ad spend covers management. Charged monthly, based on what you spent on Google + Meta.
  • 10% of the growth we create. Measured against a rolling 90-day pre-Adella baseline, validated by incrementality testing after month 3.
  • Everything included in management: nightly Action Engine optimization, live dashboard, senior strategist, weekly review, monthly reporting, quarterly business review.
  • Six-month engagement. If we haven’t grown you, we’re out. Month-to-month after.
WHO QUALIFIES
  • $15K+/month in Google + Meta ad spend committed
  • D2C brand running on Shopify
  • Incrementality testing agreed for post-month-3 attribution
  • Decision-maker involved in the engagement

Enterprise brands with $75K+/mo ad spend can negotiate a modified structure. Reach out to discuss.

Setting expectations honestly

What you can expect.

Typical trajectory: 25%+ improvement in blended ROAS over 3–6 months.* Some brands hit it faster. Some take the full six months. Some don’t get there because one of the conditions below isn’t yet in place — the free ad review tells us which, upfront.

Prerequisites we can help with

À la carte if you don’t already have them

  • Fresh ad creative pipeline (velocity + brand consistency)
  • Copy quality across ads, PDPs, landing pages, email
  • Website performance (Core Web Vitals, mobile experience)
  • Landing page and PDP UX (CRO fundamentals)
  • SEO + AEO foundation (technical setup, indexation, structured data)
  • Email/retention flows (Klaviyo or Attentive baseline)
  • Attribution infrastructure (server-side events, Meta CAPI, GA4 enhanced conversions)
Foundations you own

Yours to control before we start

  • 60+ days of clean historical account data (established brand, not day-zero launch)
  • Product unit economics that can support your target ROAS
  • Stable inventory (chronic stockouts kill ROAS regardless of ad quality)
  • Category-market fit at reasonable baseline (brand health signals not actively declining)
  • Responsive on creative approvals and strategic decisions
  • Budget stability during the engagement (major mid-cycle shifts distort the trajectory)
Things neither of us controls

External conditions worth naming

  • Reasonable market conditions during the engagement
  • No major algorithm shifts or privacy reshuffles mid-timeline
  • Seasonal calibration (Q4 baselines and Q1 baselines differ substantially)
  • CPM inflation cycles across Meta and Google auctions
  • Category-level demand shifts (macro tailwinds or headwinds)
  • Platform policy changes that alter account structure options

The free ad review is the diagnostic. It tells us which conditions are already in place, which need work, and which are actively blocking your ROAS. If you’re missing several, you know upfront — and we tell you whether the engagement makes sense right now or whether you should fix the foundation first.

Not just an ad agency

The full D2C marketing operation.

Ad management is where most brands start with us. Everything else that drives D2C growth — creative production, copy, email, SEO, AEO, landing pages, Shopify development, brand — lives under the same roof, delivered by the same senior leadership. Add capabilities as you need them. No forced full-service. No junior handoffs.

CREATIVE + COPY

Ad creative at engine velocity

Photography, video, UGC, motion graphics, ad copy, PDP copy, email copy, brand copy. Volume production so the Action Engine has fresh creative before fatigue kills ROAS.

Priced to your scope. Delivered by the same senior team that runs your ads.

EMAIL + RETENTION

Klaviyo, Attentive, retention flows

Welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP tier, replenishment. Timed by the Repurchase Clock. Segmented by Cohort Retention Grid.

Priced to your scope. Delivered by the same senior team that runs your ads.

SEO + AEO

Organic + AI-search visibility

Technical SEO, content, links. AEO across ChatGPT, Perplexity, Gemini, Claude — powered by AdellaOutreach’s claim-engine architecture. A capability no other D2C agency delivers at depth.

Priced to your scope. Delivered by the same senior team that runs your ads.

LANDING PAGES + CRO

Post-click revenue rescue

Category-specific templates, quiz funnels, advertorial format landers, checkout optimization, PDP redesign. Hypothesis-driven testing, not opinions.

Priced to your scope. Delivered by the same senior team that runs your ads.

SHOPIFY + WEB

Custom themes, apps, checkout

Shopify 2.0 architecture, Shopify Plus, headless commerce, custom app development. Klaviyo/Recharge/Yotpo/Loyalty Lion integrations. Full custom web builds when Shopify isn’t the right tool.

Priced to your scope. Delivered by the same senior team that runs your ads.

BRAND + STRATEGY

Positioning, identity, packaging

Category positioning, value propositions, tone of voice, visual identity, brand guidelines, packaging design, rebrand execution. Fractional CMO available.

Priced to your scope. Delivered by the same senior team that runs your ads.

A word on retainers

Why almost no agency will offer this model.

Every D2C agency knows retainers create a soft floor of guaranteed revenue — regardless of whether they grow you. When we offer zero-retainer + performance, we’re committing to real outcomes. That’s expensive to defend without the technology to make it economically viable. AdellaInsight is what makes it possible — the 139 AI insights running nightly mean our senior operators’ time compounds instead of dissipating into spreadsheet updates and platform-clicking. Fewer human hours per client. Higher decision quality per hour. Enough use that we can be paid on your growth and still run a business.

Every other agency charges you a retainer plus a percentage. We charge you nothing until we grow you.

Start with a free ad review.

See what your ads are earning — and what they should be. Delivered by a senior strategist in 5-7 business days. No obligation.